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Helpful Guides

Show Preparation

The essential guide to help you prepare for your show.

Basic Details

  • Name of Show
  • Date & Time
  • Time of “doors open” (this is when your streaming starts appearing to fans)
  • Time of “Show”
  • Location Options
  • Stream Destinations (note: if you’re streaming to social media services you’ll need accounts there to get stream keys & a valid rtmp: address)
  • Production Assets
    • Location of artwork, project materials
  • Marketing & Promotions Plan
  • Set up IN.LIVE creator account
    • Setup your page name and landing page domain address
    • Format the Landing Page with your image(s) and descriptive content
    • Add branding elements such as your logo/icon, foreground and background colors, font colors, etc.

Run of Show

  • Determine show elements
    • Live
      • Location of Live Show
      • Duration of elements – note that streaming just “goes as long as it needs to” but your show probably has a schedule and knowing the times for segments helps with planning and switching the streams later.
      • Key players needed – cast, crew, live band members, host, etc.
      • Consider number of cameras and microphones and who will be operating them.
    • Pre-recorded
      • Where & When will pre-recorded material be filmed?
      • Who is generating the final edit and output file (mp4, H.264 is best)
      • Duration of elements
  • Sequence of show elements
  • What application is being used for streaming? Streamyard? OBS? Others?
  • Number of streaming sources?
    • Apps like Streamyard allow you to have multiple people/locations join one stream
    • For those remote locations – has the camera and audio setup been completed
  • Identify streaming destinations outside of IN.LIVE – (not common)

Key Staff/Players

  • Showrunner/producer(s)
  • Marketing & Promotions persons
    • Needed to promote and advertise the show so your audience is aware!
    • May also be useful monitoring the chat to answer questions and collect useful quotes
  • Content – MP4 files, H.264 format helps provide the best audio
  • Camera operator(s)
  • Lighting director/setup/operator
  • Streaming Switcher
    • May need a camera switcher as well if using multiple cameras and have a video switcher as part of your equipment

Ticket Pricing & Packages

  • Simplest approach
    • General admission ticket
    • Some promo codes for discounts to special groups (friends/family/early birds/alumni/etc.)
  • More complicated
    • General admission ticket
    • Ticket packages that include a purchase of some good like a t-shirt
    • Limited time tickets to coincide with special windows of opportunity for sales
  • VIP packages?
    • Do you have a VIP Liaison
    • VIP Contact info – emails & phone numbers
  • Bundles / Series Tickets
    • Bundles are groups of tickets – for example a series of shows that occur every Friday for the next several weeks, or perhaps a show that runs at 8 PM and then again at 10 PM
    • Pricing strategy for the bundles – are you aiming the bundles to encourage more watching via discounts or covenience to buy one ticket for several shows.
    • Contact your In.Live representative for assistance in setting up your bundles
  • Max quantity of tickets?
    • Is there a limit? Probably not on GA tickets but if you’re offering a special ticket with, say, a t-shirt you may have firm limits on how many can be sold
  • Ticket Availability Date? – when can fans start buying tickets?
  • Promo codes”?
    • You can use any number of promo codes on any ticket to reduce the price for special fans
    • Typically friends/family/band members, etc. would have a code reducing price to or near $0.
    • Then other parties may get discounts of 20 – 30 – 50%
  • Tipping and donations?
    • Tipping and donations are very similar to the In.Live system but tips are targeted at the artist and donations are targeted at the specified cause or charity
    • In both cases, the funds go directly to the artist setting up the show. For donations, the artist is responsible for forwarding the funds to the charity or cause
    • Each option gets a button on the viewer window that a viewer can click on to pop-up a new window to Stripe allowing them to donate. The tipper/donator will not “leave” the show as that will continue in the background.

Any Questions?

Feel free to reach out to us.


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