Marketing Your Show

General Plan to Start With

Create a 30-day Plan

• Calendar with specific posts planned out 2-3x per week the month before your event
• Link directly to your In.Live site pages
• Select key message themes
• Select key tags
• Identify a person on-point to keep track of this

List and contact the people who will help you promote

• Cast / Crew
• Sponsors
• Friends
• Influencers
• Make sure they at least reposting from your social media accounts

Create engaging content to use in promotions

• Identify key hooks for why someone should see the show
• Identify graphics / images that support those hooks
• Make materials available for person creating assets
• Work with team to create engaging posts for fans

Define tickets that will drive interest

• Ticket pricing strategies – early bird, ticket bundles, series of shows
• Target loyal followers and fans by offering promotions & discounts
• Exclusive content and/or merch – can be bundled with tickets
• If so, need to collect purchaser’s delivery information
• Set up process to fulfill orders

Optional – and recommended!

• Create Social Media Accounts for show
• Create urgency and a sense of FOMO
• Create special moments
• These could be captured as NFTs or giveaways for select fans
• Create thank you notes for key sponsors and super fans that reference those moments
• Post-show promotion & marketing