Why play live? Why sweat all the details and put yourself out there
at all? If the music is for you, why do you care who listens or how
they feel? And why do the fans care so much about live when they
have every song ever, on their phone, ready to play at any time?
When music is played live to an audience, the music is changed. It
changes the performance and, every now and then, it changes you.
Musicians find the perfect words, rhythms, melodies and harmonies to
express our every emotion. Fans are drawn to that truth. They feel
it as the artist did when they wrote it and they are desperate to
live IN it with the artist and others who feel the way they do when
the artist plays it.
When we listen to a recording, our imaginations fill the empty space
between fan and artist. But when it’s live and we experience the
source and soul of the sound and substance, we are no longer
imagining the connection - we are IN it.
Musicians play live to feel the crowd take them as they are, to see
them melt into their most personal expressions and to know that
together, they are as one, connected by the music.
In.Live is committed to creating these exceptional, captivating
moments that envelop artists and fans through the intoxicating
energy of live. Our teams’ mission is to use the power of technology
to make these experiences easy, engaging, and authentic.
We are all artists and fans and we are all IN it for the music.
Are you IN?
Calvin Lui - Co-founder & CEO
Calvin Lui is a seasoned business leader with a passion for
innovation and track record of architecting impactful go-to-market
strategies to deliver dramatic revenue growth while scaling teams
and operations. His career spans a wide range of C-suite, board and
advisory roles at pioneering organizations – including Ticketmaster,
StubHub, Lycos, Credit Suisse First Boston, Unified, Tumri,
Connexus, and TheMan.com – that count the Fortune 500 among their
customers and partners. Calvin holds an MBA from Stanford plus a BS
in electrical engineering and a BA in economics-business from UCLA.
Go to music favorites include all things 80’s, 90’s hip hop and R&B,
and Frankel. Favorite live music experiences: Seal, Stevie Wonder,
Kid Rock, John Legend and Prince – all at House of Blues Sunset
Strip; any New Orleans Jazz Fest lineup.
Eswar Priyadarshan - Co-founder & CTO
Eswar Priyadarshan is a serial entrepreneur, advisor and
accomplished senior executive. He has led startup teams to three
successful exits – including Quattro Wireless, which was sold to
Apple. In addition to running his own businesses, Eswar has had
senior roles at iTunes and Apple TV Engineering.
Pravin Kumar - Co-founder & CPO
Pravin is a product innovation leader with a blend of strategy,
product management, and technical competence. He has worked across a
broad set of domains, including HR, AdTech, CRM, and Supply Chain in
large companies like Microsoft, SAP, TriNet and Yahoo as well as
startups. He has successfully managed large complex products with
multiple product lines that grew to over a $1B. He has been in the
business of developing and delivering enterprise software systems
for over 25 years. He advises and invests in early stage startups,
and he speaks and writes about product management. His musical taste
ranges from Jazz, HipHop, Blues, Classic Rock, New Wave, and Indian
classical – both Carnatic and Hindustani. His favorite live shows –
Bruce Springsteen (his first show), The Who, Gary Clark Jr, Vijay
Iyer, Kadri Gopalnath and Maharajapuram Santhanam.
David U. Simon - Co-founder & CMO
David U. Simon is a successful entrepreneur and senior creative
marketing executive, specialized in brand, product, content and
growth marketing. He also has extensive experience in music
production. A veteran of more than a half-dozen start-ups, he
founded NextBigBand, an AirBnB for bands & venues . David has served
as CMO for PointRoll, SocialFlow, Steelhouse and held senior
positions at Yahoo! and Seth Godin’s Yoyodyne.
In.Live’s Artist Advisory Council
- Founding member of Public Enemy
- Rock & Roll Hall of Fame Inductee
- Founding member of Big Star and Those Pretty Wrongs
- VP at Ardent Studios
- Distinguished Alumni at University of Memphis
- Memphis Music Hall of Fame Inductee
Past National Trustee (Memphis Chapter) for the Recording
- Lead singer and songwriter of Pennywise
Punk Rock Dad
Record producer and songwriter on Grammy Nominated & Top 5
- Lead singer and songwriter for The Freewheelers
- Founding member of Those Pretty Wrongs
- Currently Manager at LSS Mgmt and Primary Wave
- Former Manager at Redlight Management
- Former A&R at Capitol Records
- Founder of Aquarium Drunkard
- DJ/Program Director at SIRIUS
- Partner at Gold-Diggers
- Founder & Artistic Director of Sheridan Music Studio Presents
- Concert pianist
Selected In.Live Investors
- Former CFO of Facebook
- Former CFO of YouTube
- Co-Owner & Former President, San Francisco 49ers
- Lead Initial Investor of Square
- SVP at LiveRamp
- Board Member of IAB Tech Lab
- Former EVP & GM at ViacomCBS